Recently I was speaking with a group of new entrepreneurs. One was starting a new restaurant. She wanted to know what she could do to differentiate herself from all the other restaurants. She continues with several ideas she had from turning it into a speak-easy and venue to partitioning the…

Green is an interesting color. It’s fairly commonly held as a favorite color but it can also be a little polarizing. In design, it’s…

Long hours and burnout is a sure signal that it’s time to hire somebody to help you get a few things off your plate. But knowing what you want them to do is critical for that person being successful. …

Lessons learned from the Jedi and the Sith; necessary for creating balance in the workforce, they are. — In most small businesses and start ups, once you’ve tapped into a great problem to solve and people start buying, you are instantly overwhelmed by what you have to do on a daily basis. That’s where you hope that hiring a team will solve all your problems. But too often…

As you’re looking at my drawing above I want you to think about the theme song from Doogie Howser, just cause I think it has a good vibe, and you know, he was kind of the blog pioneer when you think about it. Ideas are money Have you ever had an idea that…

First, I apologize for the sassy title. I wanted to get your attention. I’m just here to tell you keep it up. Trust yourself and what you know. But there are three things that matter most as I have scoured and scrutinized the work that is out there. Quality matters more than quantity. Too many…

People have a lot of stories that they tell themselves. The story that we tell ourselves is usually some type of excuse as to why we aren’t succeeding. I don’t think people want to pass blame off but there’s an element of “if I don’t take off some of the…

When most companies begin digital marketing it all really starts as an experiment. Let’s face it. We don’t have decades of experience with this stuff and the technology and platforms change all the time. It’s just so hard to know what actually works. And believe me. …

One thing PPC experts know that they aren’t telling you is that the top brands get more monthly average searches with the brand name as the keyword than the top keyword category. I recently did two searches for keyword results for two different SaaS companies. First, I searched for keywords…