William Huster thats exactly it. Whether you’re conscious about developing a brand or “playing” a character or not trying your personal brand still precedes you when you walk into the room.

My Hamilton obsessed mind keeps going back to it. Aaron Burr in the play was branded as a person who stood for nothing.

For me, the question is, are you comfortable with fitting yourself into a box that already exists compared to understanding that being fully authentic means not fitting in a box? Are you comfortable enough with not fitting into any box to be able to transcend those boxes and invite others to be a part of your world?