Don’t Forget That Being Great Is A Differentiator
Recently I was speaking with a group of new entrepreneurs.
One was starting a new restaurant.
She wanted to know what she could do to differentiate herself from all the other restaurants.
She continues with several ideas she had from turning it into a speak-easy and venue to partitioning the building off for pop up vendors.
As she brought out all of her ideas I forgot what she said she was doing in the first place and feeling a little dumb I had to stop her and ask her what her core offer was.
She reminded me that it was a restaurant.
I asked what type of restaurant.
She said urban food but more specifically chicken wings.
I asked how many chicken wings restaurants were in her area.
She said there was one, that we’re all familiar with.
I said, forget all that other stuff. Just make the best chicken and you’ll win.
Being great at the one thing you do is enough. I promise.