AI puts all these clues for itself that cheapen the experience. For example, the line “Sora doesn’t just make videos — it makes possibilities. Marketing won’t just change. It will evolve.” is an AI tell that this article was written by Ai. Once I read that, I just started skimming. Sora or sora-like things may change marketing but I don’t believe it will make marketers more competitive. Just more competition. More commoditization. More noise.